Gary Bettman is About to Initiate a Controversial Schedule Change For Next Year

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Sky
March 29, 2023 (8:03 PM)

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The NHL has been struggling to expand its audience and attract new fans. However, NHL Commissioner Gary Bettman may have a solution to address these marketing challenges. According to a recent report from NHL insider Darren Dreger, the league is considering implementing new marketing strategies for the upcoming season, including the possibility of having all 32 teams play on a single weekday as a targeted marketing event, possibly early in the season.

As per a Twitter user (@NHL_Watcher), Dreger discussed this potential marketing strategy on Insider Trading. If implemented, this strategy would result in a total of 16 games being played in a single day, which could potentially attract a wider audience and generate greater interest in the NHL.

However, this innovative approach could also create scheduling conflicts for fans, as they may miss out on watching their preferred games due to overlapping schedules.

Dreger on Insider Trading says the NHL may be looking at new ways to market the game next year, one idea is to have a weekday where all 32 teams play, targeting early in the season for this.

Another potential approach would be to feature rivalry match-ups throughout the day to draw more attention to the event. Whether Commissioner Bettman's marketing strategy will prove successful remains to be seen, but it is hoped that he has a solid plan in place.