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Bowman's controversial hiring spurs unexpected social media growth for Oilers

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Sam Jones
July 28, 2024  (7:51 PM)
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Bowman's controversial hiring spurs unexpected social media growth for Oilers
Photo credit: Sportsnet.ca

The Edmonton Oilers, fresh from a stirring Stanley Cup Final appearance, have made headlines not just for their on-ice performance but for an off-ice decision that has stirred a considerable buzz among the hockey community.

The hiring of Stan Bowman as General Manager, a decision mired in controversy, has surprisingly led to a spike in the team's social media following.

According to a discussion on the Edmonton Oilers Reddit page, despite the backlash, the team has witnessed an increase in followers across various platforms:

"All Oilers social media have gained followers since signing Bowman. Instagram followers +658, Twitter followers +240, YouTube subscribers +88"

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While some may argue that follower counts are a superficial measure for a major sports team's impact, this rise comes amidst significant protests from fans, including petitions demanding Bowman's dismissal and canceled subscriptions.

Bowman's re-entry into a high-profile NHL role has not been without its critics. His handling of the Kyle Beach incident during his tenure with the Chicago Blackhawks has left many fans and observers skeptical about his suitability for a leadership role in the sport. Yet, the Oilers, under the guidance of President Jeff Jackson, have stood firm on their decision.

It's a delicate balance for the Oilers as they navigate the fallout of this contentious hire. The team is in a critical phase, building on their recent success and bolstering their roster through strategic additions in free agency and trades. Despite the controversy, Bowman's challenge is clear: to foster a progressive, thorough front office and to assemble a team capable of not just competing, but winning.

As the Oilers step into the new season, all eyes will be on Bowman, not just for his past missteps but for his ability to steer one of the NHL's most promising teams to greater heights. His journey towards regaining trust and proving his critics wrong is just beginning.

Source: Edmonton Oilers Reddit

Oilers gain social media followers after Bowman hire

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Bowman's controversial hiring spurs unexpected social media growth for Oilers

Do you support Stan Bowman's hiring?

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