Evander Kane launches luxury wine brand amidst career crossroads

PUBLICATION

Sam Jones
July 27, 2024 (9:07)

SHARE THIS STORY

In a surprising turn from his usual headlines, Evander Kane, the Edmonton Oilers forward, has entered the wine industry with his latest business venture�a luxury wine named 'Dovetail.'

Revealed through his Instagram post yesterday, the collaboration with a Calgary vineyard marks a significant step outside the rink for Kane.

Priced at $89.99 per bottle, Dovetail is positioned as a premium product, reflecting Kane's aspirations to blend his on-ice intensity with off-ice elegance. This move comes at a time when Kane's professional life is filled with speculation and challenge. After a difficult season marred by injuries and a less-than-impactful playoff performance that resulted in him being scratched during the Stanley Cup Final, the future seemed uncertain for the forward.

Recent rumors have swirled around Kane's career, particularly concerning the Oilers' intention to possibly trade him to manage their salary cap space. Despite this, Kane has chosen to exercise his No-Movement Clause, signaling his intent to stay and settle in Edmonton. He is reportedly constructing a house in the city and has plans to fully recover and return stronger for the next season.

Kane's determination to remain in Edmonton and his launch of Dovetail could represent a new chapter for him, both personally and professionally. While last season saw him score a modest 24 goals across 77 games, the upcoming season holds the promise of a revitalized Kane�unhindered by injuries and perhaps buoyed by his new entrepreneurial venture.

As Kane pours his tenacity into both his recovery and his wine, only time will tell how this blend of his passions will influence his life on and off the ice. Will the introduction of Dovetail mirror a refreshed vigor in Kane's game? Oilers fans and wine enthusiasts alike will be watching with keen interest.

Source: Evander Kane